How to Grow Your Sales by 35%

Transforming Chaos into Success: A Salon Owner's Journey

There’s beauty in business, and business in beauty.

In the vibrant world of hair, success isn't just about styling techniques or trendy cuts — it's about mastering the business side of beauty. Schalan Silva, a salon owner based in San Antonio, Texas, knows this all too well. Her journey from overwhelmed salon owner to confident entrepreneur is a testament to the power of strategic planning, accountability, and embracing the numbers.

Schalan's story began over a decade ago when she embarked on her dream of salon ownership. However, the reality of running a business soon set in, and she found herself struggling to navigate the complexities of financial management and team motivation. Like many salon owners, Schalan was "extremely right-brained," preferring to ignore the numbers rather than face them head-on.

Although the odds were stacked against her, she still managed to turn things around and grow her sales by 35% — and in our recent webinar, Schalan shares exactly how she did it. Here’s our hot take.

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1. Invest in personalized coaching.

It wasn't until she discovered Qnity and began working with a coach, Michele, that Schalan's journey took a transformative turn. Through personalized coaching sessions, Schalan found a newfound confidence in managing her salon's finances and operations.

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2. Use simple, visual tools to drive business growth.

One key tool that made a significant impact was Qnity’s Weekly Growth Tracker — a colorful, visual way to monitor sales performance and incentivize her team. With Michele's guidance and the support of her newly promoted manager, Kaylee, Schalan embraced a more organized and strategic approach to business growth. Together, they implemented Qnity's 8 Seasons Calendar, mapping out initiatives and promotions for the year ahead. This structured approach not only increased sales but also fostered better communication and engagement among Schalan's team.

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3. Attend industry conferences and events.

The turning point in Schalan's journey came with her attendance at Qnity’s annual conference, The FiLL — an immersive experience that reignited her passion for salon leadership. Surrounded by like-minded salon owners and industry experts, Schalan gained valuable insights and inspiration to drive her business forward.

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Fast forward to today, and Schalan's salon has seen remarkable growth, with sales increasing by an impressive 35% year over year.

More importantly, Schalan and her team now enjoy a more peaceful and organized work environment, where everyone knows their role and expectations.

For salon owners facing similar challenges, Schalan offers this sage advice: invest in a manager for daily accountability and consider working with a coach to gain clarity and confidence in managing your business. Embrace Qnity tools like the Weekly Growth Tracker and the 8 Seasons Calendar to bring structure and focus to your growth initiatives.

Schalan's journey from chaos to success serves as a beacon of hope for salon owners everywhere. By embracing strategic planning, accountability, and the power of numbers, you too can transform your salon into a thriving business and realize your dreams of entrepreneurship.